I’m a marketing operations consultant in Melbourne. I’ve built automation, CRM and RevOps systems in Marketo, Salesforce, HubSpot and n8n, and I hold certifications in Adobe Campaign Standard, Marketo Engage and Salesforce Marketing Cloud. I’m a bit obsessed with AI, and I’m always testing something new on my own site before I suggest it to anyone else.
About
Hi, I’m Sam. I make marketing tools talk to each other.
I’ve spent nine years inside B2B marketing stacks, the kind where leads go missing, nobody trusts the CRM and “automation” means three tools that ignore each other. These days I fix that with workflows and AI agents. Outside work you’ll find me behind the decks as a DJ.
The short version
How I work
I want your marketing automation to be the boring, reliable part of your week.
So I start by finding what’s actually broken before building anything. I’d rather ship a plain workflow that runs every day for two years than a clever demo that falls over the first time a real lead turns up.
Once something’s built, I treat it like a product: it gets looked after and improved, not launched and forgotten. And it has to earn its place by saving you time or money. If it doesn’t do either, I’ll tell you to skip it.
On the side I also run Himalayan Berry, a small drinks company, and play music whenever I can.
The path so far.
Every platform I moved through, and what each one taught me.
- 2017
Mailchimp
Started in marketing automation with Mailchimp, and learned performance marketing running Google Ads.
Adobe Experience Cloud
Moved into Adobe Experience Cloud: Marketo, Adobe Campaign, and Adobe Analytics.
- 2018
HubSpot
Moved to HubSpot, and kept building there for years.
Marketo & Salesforce
Alongside that, I went back to Marketo and Salesforce, where I still work today.
Dynamics 365
Also worked inside Dynamics 365, including its customer journey tools.
- Now
n8n & AI
Now I build automation in n8n and use generative AI to help marketers move faster.
A few things I’ve built.
Most projects start the same way: a job eating someone’s week, or leads slipping through the cracks. I automated lead routing so follow-up went from 46 hours to under 5 minutes. I cleaned up a CRM database and saved $14,000 a year. I turned a fully manual invoicing process into one n8n workflow. Lately it’s AI agents, voice assistants and content systems that keep working once real customers use them.
46h → 5 min
Lead follow-up, after automating lead routing.
$14,000
Saved a year by cleaning one CRM database.
End to end
Invoicing, once fully manual, now one n8n workflow.
Nice things people have said.
“Built our marketing automation from the ground up. Always had an answer to the tough technical questions.”
“Solutions-oriented, dependable, and knows how to run the operational backbone of a marketing and sales org.”
“A true master of Marketo and marketing automation. Rebuilt our lead generation and data practices, and great to work with.”
Say hello.
Book a call or send an email. Both come straight to me, not to a queue.
Book a call
20 minutes, no pitch. We look at your stack and I tell you what I’d do.
Pick a timeEmail me
[email protected]. I reply within one business day.
Start an emailMessage on LinkedIn
Prefer DMs? Connect and send me the short version of the problem.
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