The blog
Notes from inside the stack.
Marketing ops, automation and AI agents. What works in production, what breaks, and how to build systems that run on their own.
What an AI receptionist really costs in Australia (and the 1-week test that tells you if it pays) 📞
Almost half of calls to businesses never reach a person. Here's what an AI receptionist actually costs in Australia, what drives the price, and a one-week test to see if it pays for itself.
All posts
Should you block GPTBot? The robots.txt mistake that hides you from AI answers 🚪
Blocking the wrong AI bot removes you from ChatGPT answers. Here's which crawlers to allow, which to block, and a free 10-second check.
The UTM naming rule that stops your GA4 report lying 🏷️
LinkedIn, linkedin and Linkedin are three rows in your report. Here's a UTM naming convention that fixes it, plus a free tool that enforces it.
Your 404 page is a lead magnet in disguise 🚪
AI assistants send people to pages that don't exist. Here's how to catch those visitors with a redirect and a 404 page that books calls.
What is DMARC? The 10-minute setup that keeps your emails out of spam 📬
DMARC in plain English: what SPF, DKIM and DMARC each do, why Gmail, Yahoo and Outlook now insist on them, and the exact records to publish today.
The 2-minute lead research trick sales will love 🔍
Stop sending reps to Google every new lead. Here's the n8n workflow that researches each one in about two minutes and drops a brief in the CRM.
Share of LLM: the metric your boss will ask about next quarter 📏
Rankings don't exist inside ChatGPT, so here's the one number to track instead, and the n8n workflow that measures it every Monday.
Your CRM is filling up with fake leads (here's the filter) 🦆
Bots and AI-written form fills are padding your lead numbers. Here's a three-layer filter that screens them out before sales ever sees them.
The 'Best X for Y' page that ChatGPT keeps quoting 🥇
ChatGPT leans hard on 'best of' pages. Here's how to build an honest one that gets quoted, and the AI agent that keeps it fresh every month.
Google's AI Overviews are eating your clicks. Here's how to get quoted instead 🕳️
AI Overviews now take most of the clicks your top rankings used to earn. Here's the answer-first page format that gets you quoted, plus the automation that keeps every page in shape.
The 'thank you page' you're wasting (and 6 better ones) 🎁
Your thank you page is the one page every converter sees. Six better ideas, a copy-paste setup, and the n8n or HubSpot automation that personalises it.
How to wake up dead leads with one email (the identity trick) 🪞
A lead reactivation email that talks about who they are, not what you sell. The template, the psychology, and the n8n or HubSpot workflow that sends it for you.
Why Most Brand Humour Fails (And How To Actually Fix It)
Brand humour fails when you write from outside the room. Here is how to make people feel seen with specificity, surprise, and craft, not committee memes.
Most marketing AI is a toy. Here is how to build agents that actually work.
Agentic marketing ops with Grok, Claude, ChatGPT, and Copilot Studio. Read, decide, act, hand off. Built for production, not demos.
Six platforms, four months, one word: what actually shipped in marketing automation this year
HubSpot, Marketo, Dynamics 365, Salesforce, Klaviyo and Braze all shipped an AI agent between April and July 2026.
AI Should Only Do 3 Things
Save you cost. Save you time. Help you work faster. If it's not doing one of those, it's just burning tokens.
What Happens to Your Company Data After Your Team Uses AI at Work
68% of employees use unauthorized AI tools. Microsoft Scout closes the gap.
People Use AI Every Day and Don't Trust It. The Brands Pushing It Haven't Caught Up Yet.
79% use AI daily. 76% don't trust it. Brands are misreading the gap.
The Age of the Marketing Agent Is Here. Who Wins, Who Loses, and What to Do Before It's Too Late.
AI agent vs chatbot: what the difference really is, how few teams have scaled agents, and what to set up first.
How to Build Your Own AI Discount Finder
Build your own AI discount finder (an AI deal finder) in n8n: it checks the product pages you pick and emails you only when the price drops. Step by step, no apps.
What High-Performing Marketing Ops Teams Will Do Differently in 2026
Less noise. More impact. Systems that actually scale.
The Truth About Lead Qualification: Timing Beats Everything Else
Why speed to lead is the input that matters most for qualification
A Practical Lead Generation Workflow for Small Businesses
An experimental workflow for reducing friction in cold outreach
Turning an n8n AI Agent Into a Voice Assistant With ElevenLabs
How to build an n8n voice agent: a Telegram voice-note assistant and a real-time ElevenLabs phone agent that calls n8n for researched answers. Step by step.
Why I Stopped Subscribing to AI Newsletters and Built a Personal AI Newsletter Instead
A reflective post on filtering AI noise for clarity
From FAQ Bots to Real AI Assistants Built for Production
Why most FAQ chatbots fail and what production-ready AI assistants do differently
Invoice Processing Workflow With n8n: Automating Document Handling From Google Drive to Email
How to automate PDF invoice handling using n8n, AI extraction, Google Sheets, and Gmail.
The Art of Lead Scoring in the Age of AI
A simple guide for modern marketing operations teams
The Hidden Buying Trends That Are Reshaping Pipelines Everywhere
Marketing Operations and Revenue Systems
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