Free tools · Speed-to-Lead Cost Calculator
What are slow replies costing you?
Quick answer: This calculator estimates the revenue you lose when new leads wait too long for a reply. Enter your monthly leads, typical reply time, win rate and deal value. Harvard Business Review found firms that replied within an hour were nearly 7 times as likely to qualify a lead, and you can adjust that assumption.
$0 a month
≈ $0 a year in deals slow replies are likely costing you.
Your breakdown
Your plan
Context: a Harvard Business Review study of 2,000+ companies found firms that replied within an hour were nearly 7 times as likely to qualify a lead. The calculator doesn’t use that number directly; it uses the assumption above, which you control.
Free: Your estimated monthly and yearly cost of slow repliesWith your email: The full breakdown and a plan to get replies under an hour
How it works
- Enter your monthly leads, win rate and average deal value
- Pick how long a new lead usually waits for a reply
- See the deals and revenue you are likely losing, with the assumption shown
- Unlock the breakdown and the fix plan
Questions people ask.
What is speed to lead?
The time between a lead raising their hand (a form, a call, a chat) and your first real response. Shorter is better because interest fades fast.
Where does the 7x figure come from?
A Harvard Business Review study of over 2,000 companies (“The Short Life of Online Sales Leads”) found firms that contacted leads within an hour were nearly seven times as likely to qualify them. Treat it as a guide, not a guarantee, and adjust it in the calculator.
How do I reply to leads faster?
Instant alerts to the right person, automatic first replies, and for high-intent leads, an automatic call. You can try an AI call on this site.
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Related: Try an AI call in seconds · Why speed to lead beats everything · AI receptionist that answers every lead · Want it built for you? Book a call