“Who called this lead back?”
Nobody. It came in on Friday at 4:55pm and sat there all weekend.
Hi, I’m Sam.
I build AI agents that reply to your leads in a minute, book the meeting and tidy up your CRM afterwards. Your sales team gets the calls, not the copy-paste. People at Formlabs, Adobe and Apple have worked with me.



Most AI sits in a chat box, waiting for someone to type.
Waiting around.Mine picks up the phone.
A lead fills in your form after you’ve logged off. My agent hasn’t. It texts them a booking link straight away, and if they haven’t picked a time by morning, it rings them as soon as your business hours start.

You don’t need more leads. You need the ones you already have to stop leaking out between your form, your CRM and your sales team.
Nobody. It came in on Friday at 4:55pm and sat there all weekend.
Marketing says sales never follows up. Both are holding a spreadsheet as evidence.
“How many leads did we get last month?” takes a meeting to answer.
Full of contacts from 2019, owners who left, and a field called “Notes 2 FINAL”.
Fix the plumbing.
Paid media and tracking bring the right people in.
Forms, scoring and journeys keep leads warm.
Clean records reach the right owner in minutes.
Workflows and agents do the repetitive work.
One set of numbers, wired to the source data.
Reports feed the next campaign, and the loop starts again.
Logos are the tools I work in. No partnership or endorsement implied.
What comes after automation
These are the always-on agent platforms I work with. I help you build agent systems on them, inside your business and your workflows. They run on their own, and always ask for your approval before acting on anything that matters.
The platforms I build agent systems on, inside your business and workflows.
It’s agentic engineering, not vibe coding: the agent does the work on its own, and you stay in charge of every decision that counts.
We agree the outcome, the tools it can use, and where it has to stop and check with you.
No one watching a screen. It works day and night, inside the permissions you gave it.
Anything that sends, spends or changes something important waits for your yes. Every action is logged.
Product names and logos belong to their owners. No partnership or endorsement implied. Availability varies by plan and region.
Marketing automation and CRM
Scoring, routing and nurture built in Marketo, HubSpot or Salesforce, so a new lead reaches the right person in minutes and nothing sits in a queue over the weekend.
HubSpot consultant · Lead scoring and routing · CRM migration · SPF, DKIM and DMARC setup
AI and workflow automation
Agents and workflows for documents, invoices, enrichment, internal assistants and content systems. Built to survive real traffic, not just a demo.
AI automation for business · AI receptionist · n8n workflow automation
RevOps and analytics
Attribution and pipeline reporting wired into the source data, so what’s working takes one look instead of three exports.
Salesforce and CRM consulting · Marketing automation in Melbourne
Three real projects, and what they changed.
Under 5 min
Lead follow-up, down from 46 hours. Close rate up 27%.
Lead routing and instant notifications in Marketo.
$14,000
Saved by cleaning a CRM the company paid for per record.
Full database audit: stale, duplicate and invalid records removed.
Zero
Invoices built by hand.
End-to-end invoice automation in n8n.
Formlabs, Apple, Adobe and the small teams in between.
Built our marketing automation from the ground up. Always had an answer to the tough technical questions.
Solutions-oriented, dependable, and knows how to run the operational backbone of a marketing and sales org.
A true master of Marketo and marketing automation. Rebuilt our lead generation and data practices, and great to work with.
Deep knowledge of business solutions, with a workflow that made change requests painless and every project a dream.
Invoices used to be handled manually. Now that whole process runs itself, thanks to an automation built in n8n.
Want the same for your stack?
Book a callThe same sequence every time, whether it’s one workflow or a full stack rebuild.
I audit your stack, your data flows, and where leads actually fall through.
Architecture, workflows, scoring and routing logic, mapped out before anything gets built.
Build, integration, testing, and a handover that doesn’t leave you dependent on me.

Free PDF

Free prompts

Free tools
One short email when there’s something worth sharing.
I set up and fix the systems behind your marketing: CRM and automation platforms like HubSpot, Marketo and Salesforce, lead scoring and routing, reporting, and the integrations between them, so leads reach sales fast and the data can be trusted.
An AI agent is software that takes actions, not just answers. For example, it can call a new lead within seconds, qualify them, book a meeting and update the CRM, with guardrails on what it is allowed to say and do.
Yes. I’m based in Melbourne and work remotely with teams across Australia and overseas.
Book a free 30-minute call. We look at where leads or hours are leaking and I suggest the one automation that would pay back first.

20 minutes. If I can’t point to at least one real leak in your funnel by the end of the call, I’ll tell you straight. No pitch, no follow-up.
Hi! I can help with marketing automation, AI agents, CRM and lead follow-up, or point you to the right free resource. What are you working on?
AI assistant. It can be wrong. Please don’t share personal or confidential information.