Marketing Ops with Sam

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SPF, DKIM and DMARC setup: get your emails into the inbox.

SPF, DKIM and DMARC are the three DNS records that decide whether your emails reach the inbox. SPF lists who may send for your domain, DKIM signs each email, and DMARC tells inboxes what to do with mail that fails, then reports back to you. Google, Yahoo and Microsoft now expect all three from bulk senders, so missing or broken records quietly send your marketing email to spam. Check yours free with the tool below.

  • Deliverability audit. SPF, DKIM, DMARC, sending domains and list health checked and explained.
  • SPF and DKIM. Every tool that sends as your domain authorised and signed correctly.
  • DMARC rollout. From monitoring to enforcement in safe steps, with reports you can read.
  • Platform set-up. Google Workspace, Microsoft 365, HubSpot, Marketo or Resend configured properly.

Tell me what you’re working on

I reply within one business day. No sales team, just me.

Prefer to pick a time? Book a call

Watch it work.

This is the automation running on its own. Every step happens without anyone touching it, and you get a record of what happened.

Domain checkRunning
  1. 01SPF record found✓ Done
  2. 02DKIM signature valid✓ Done
  3. 03DMARC policy set✓ Done
  4. 04Sent to a test inbox✓ Done
  5. 05Landed in the inbox✓ Done
Run complete

Sound familiar?

What I set up for you.

Deliverability audit

SPF, DKIM, DMARC, sending domains and list health checked and explained.

SPF and DKIM

Every tool that sends as your domain authorised and signed correctly.

DMARC rollout

From monitoring to enforcement in safe steps, with reports you can read.

Platform set-up

Google Workspace, Microsoft 365, HubSpot, Marketo or Resend configured properly.

List hygiene

Bounces, inactive contacts and spam traps removed automatically.

Monitoring

Alerts when something breaks, before your open rates tell you.

How we’ll do it.

  1. 1

    Look under the hood

    I go through your setup, data and workflows, then write down what’s leaking and the quick wins, in plain English.

  2. 2

    Build it with you

    We agree the fixes together. I build, test and document everything inside your own accounts.

  3. 3

    Hand you the keys

    A short training session and a written runbook, so your team can run it without needing me.

Tools I know inside out.

Use it before you hire me.

Questions people ask.

What are SPF, DKIM and DMARC?

SPF lists which services may send email for your domain, DKIM signs each email so it cannot be altered, and DMARC tells inboxes what to do with mail that fails those checks and sends you reports.

What is DMARC?

DMARC (Domain-based Message Authentication, Reporting and Conformance) is a DNS record that tells inboxes what to do with email that claims to be from your domain but fails SPF or DKIM checks: deliver it, quarantine it or reject it. It also sends you reports on who is sending as your domain.

How do I check my email deliverability?

Run your domain through the free Email Deliverability Checker on this site. It checks SPF, DKIM, DMARC and MX records in seconds.

Do I need DMARC?

Yes if you send marketing email. Google, Yahoo and Microsoft expect SPF, DKIM and DMARC for bulk senders, and DMARC also stops others spoofing your domain.

Will changing DMARC break my email?

Not if it is rolled out in stages. You start in monitoring mode, fix every legitimate sender, then tighten the policy.

Let’s have a look together.

A 20-minute call where we open up your setup. If I can’t find at least one real fix, I’ll tell you, and you’ve lost nothing but 20 minutes.

Book a call

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