Free tools for marketing ops.
Calculators, checkers and generators I use with clients. Every one gives you an answer for free. One email unlocks the full results on all of them, plus the Gen AI Library.
Speed-to-Lead Cost Calculator
enter your leads, reply time and deal value to see what slow lead follow-up costs you each month, with every assumption shown and editable.
Automation ROI Calculator
add the repetitive marketing tasks your team does, their weekly hours and hourly cost, and see the time and money automation could save each year.
AI Overviews Readiness Checker
paste a URL to see if the page is ready for Google AI Overviews, ChatGPT and Perplexity. Checks quick answer, headings, FAQ markup, byline, dates and more.
Email Deliverability Checker
enter your domain to test SPF, DKIM, DMARC and MX records, with a plain-English explanation of what is wrong and what to fix so your emails land in the inbox.
DMARC Record Generator
Free DMARC generator: enter your domain, pick a policy and get a ready-to-paste DMARC TXT record, with plain-English advice on moving from p=none to p=reject safely.
Re-engagement Email Generator
pick how the lead found you, their role and the topic, and get three identity-based win-back emails for leads who went quiet.
Inbox Sorter Demo
paste up to 10 email subject lines and senders and watch them sorted into labels like Leads, Payments, Newsletters and Tools, the way an automated inbox works.