Marketing Ops with Sam

HubSpot logoMarketo logoSalesforce logon8n logoMelbourne, Victoria

Marketing automation and AI consultant in Melbourne.

I’m Sam Lingaraju, a Melbourne marketing operations and AI automation consultant with nine years inside B2B marketing stacks. I help Melbourne teams reply to leads faster, clean up their CRM, sort out scoring and reporting, and put AI agents to work. Happy to meet for a coffee around Melbourne, or work remotely anywhere in Australia.

  • Marketing automation. HubSpot and Marketo workflows, nurture and lifecycle set up properly.
  • CRM marketing ops. Salesforce and Dynamics 365 lead management, routing and attribution.
  • Lead scoring and routing. Scores sales trusts and leads assigned in minutes.
  • n8n automation. Workflows that remove manual data entry and copy-paste.

Tell me what you’re working on

I reply within one business day. No sales team, just me.

Prefer to pick a time? Book a call

Local, and in person when it helps.

Coffee in the CBD, a whiteboard session at your office, or a video call. Whatever gets the job done fastest.

Melbourne city skyline across the Yarra River at dusk

Sound familiar?

What I set up for you.

Marketing automation

HubSpot and Marketo workflows, nurture and lifecycle set up properly.

CRM marketing ops

Salesforce and Dynamics 365 lead management, routing and attribution.

Lead scoring and routing

Scores sales trusts and leads assigned in minutes.

n8n automation

Workflows that remove manual data entry and copy-paste.

AI agents

Agents that research, qualify and draft, with human approval.

Revenue engine

The full system designed and built in about six weeks.

How we’ll do it.

  1. 1

    Free audit or a call

    Start with the free marketing ops audit, or a 20-minute call to talk through your stack.

  2. 2

    Plan

    A short written plan with the changes that matter most, in order.

  3. 3

    Build and hand over

    Built in your accounts, tested, documented and handed over with training.

How to choose a marketing automation consultant in Melbourne.

Quick answer: choose by the shape of the work. A fixed build or clean-up suits a freelance consultant, ongoing campaigns suit an agency, a single platform rollout suits that platform's partner, and steady daily work suits an in-house hire. I am a freelance consultant, so I am the first option below, and I have written down when I would tell you to hire someone else.

Updated 5 October 2026. Reviewed monthly. I am option one, so judge the rest on what is written, not on me.

Toy signpost with five colourful arrows pointing different ways, under the words which one fits, for choosing a marketing automation consultant

Which sounds like you?

A freelance consultant

That is me
Best for
A defined build or clean-up on HubSpot, Marketo, Salesforce or Dynamics, done by one person who stays hands-on.
Skip if
You need a whole team, round-the-clock cover or a creative studio under one roof.

A marketing agency

Best for
Ongoing campaigns, content and creative, with the execution included.
Skip if
You only need your systems fixed. You would pay for layers you will not use.

A platform partner

Best for
Buying one platform and wanting setup and onboarding in a single package.
Skip if
You are past onboarding, or you want advice that is not tied to one platform.

An in-house hire

Best for
Steady daily work all year, with someone who learns your business inside out.
Skip if
The work is a project with an end date. Hiring takes time and the role can sit idle after the build.

DIY with an AI agent

Best for
Small repeatable chores like summaries, refresh checks and first drafts, with a person approving.
Skip if
It touches your CRM or customer data and nobody reviews what it does.

Tools I know inside out.

Questions people ask.

Are you an AI consultant in Melbourne too?

Yes. Alongside marketing automation in Melbourne, I work as an AI consultant: AI agents, AI receptionists and AI workflows for lead handling, follow-up and reporting, built on Claude, ChatGPT and n8n with guardrails.

Do you work with businesses in Melbourne in person?

Yes. I am based in Melbourne and can meet around Melbourne for workshops and kick-offs. Most of the build work happens remotely.

Do you only work with Melbourne companies?

No. I work with teams across Victoria and Australia, and remotely with companies worldwide.

What size of business do you work with?

Mostly B2B SaaS companies, agencies and growing businesses that have outgrown manual processes, from founders to established marketing and sales teams.

How do I choose a marketing automation consultant in Melbourne?

Choose by the shape of the work. A defined build or clean-up suits a freelance consultant, ongoing campaigns suit an agency, a single platform rollout suits that platform's partner, and steady daily work suits an in-house hire. Ask who will do the work, what you will own at the end, and what they will not do for you.

What does a marketing automation consultant do?

Designs and builds the systems that capture, qualify, route and follow up leads automatically, keeps the CRM clean, and sets up reporting, so marketing and sales spend their time on customers instead of admin.

Let’s have a look together.

A 20-minute call where we open up your setup. If I can’t find at least one real fix, I’ll tell you, and you’ve lost nothing but 20 minutes.

Book a call

Make AI photos that don’t look like AI.

Get the free playbook: 5 rules and 15 copy-ready prompts for photos of yourself, product shots and posters.

Free, in your inbox in a minute. You’ll also get my Friday AI idea.