Marketing Ops with Sam

Automations · Built and documented

Build a website AI assistant, not an FAQ bot.

Quick answer: A production website assistant starts on paper with clear rules for what it should and shouldn’t do, answers from a maintained knowledge base stored as embeddings in a vector store, keeps conversation memory, and can be updated without breaking the live site. Built with n8n.

How it flows.

  1. 1Rules on paperPlanning
  2. 2Knowledge base loadedVector store
  3. 3Visitor asksWebsite chat
  4. 4Agent retrieves + answersn8n + AI
  5. 5Memory keptn8n

How it’s built.

  1. Write the rules first

    What it answers, what it refuses and where it hands over to a person.

  2. Build the knowledge base

    Documents are split, embedded and stored so answers come from your content.

  3. Answer with memory

    The agent retrieves relevant content and remembers the conversation.

  4. Update safely

    The knowledge base can be refreshed without touching the live chat.

The full write-up

The mind maps and the n8n workflow behind it.

Read the full build

Questions people ask.

Why do most website chatbots fail?

They are FAQ bots with a chat window: no rules, no maintained knowledge base and no memory.

What is RAG for a website chatbot?

Retrieval-augmented generation: the bot looks up relevant content from your documents before answering, so it stays accurate.

Want this built for you?

I build automations like this in your own accounts, with the same guardrails, and hand over a runbook so your team can run it.

Book a call

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